It’s a tough one, isn’t it? When it seems to be getting easier and easier to reach potential clients from all over the world, you suddenly realise that the ‘competition’ has grown and you find yourself standing at the back of the queue again and again. Almost as if you were invisible.
And is it true that people aren’t spending as much money on art as they used to? Are we offering one of the commodities that has been scrapped from most people’s must-have lists in today’s recession? Because if it is true, then why bother even getting up in the mornings?
Well, if you want to hear my honest opinion, here it is.
I don’t buy into any of that. What I focus on becomes my reality. And so if I visualise a world of scarcity, then that is most certainly what I am going to get. Artist or not. Recession, what recession? That’s all truly a mindset.
Beware the collective unconscious. And by that I mean, don’t allow public opinion and the majority to get you down. Don’t listen and take on board stories of doom and gloom. You and I can think and act for ourselves and as artists, it’s particularly important to be able to think and see clearly.
As a race we go about our daily lives placing high value on some things and lower value on other things so that we can structure our lives and give them meaning. This helps us to set and achieve goals. Just imagine if we tried to focus on everything at once and valued everything equally. Chaos would ensue.
It was only a few months back that I read about the spending habits of the 18 – 23 year olds (I’m not sure of the exact numbers). I was quite amused to read that they will continue to spend and live their lives regardless of what the economy is doing. They will continue to completely live according to their highest values no matter what the banks and politicians are doing. Wow. So anyone who is in business catering for these youngsters will never know a bad day. Recession? Who cares!
Now, you might just think I’ve gone rambling on and lost the thread here, but bear with me. What relevance does this have for us as artists? Well, exactly the same thing applies. All those lovers of art, people who highly value original paintings, sculptures, creative objects of any description will continue to give artwork priority when it comes to deciding what to spend their money on.
But the truth of the matter is, that they have a much larger choice of what to buy than in earlier times. Due to the flood of artwork available on the internet. So how do we ensure that our artwork appears in front of potential customers’ eyes? By wooing Google.
Did you know that Google loves to get to know you well and reward you with better ratings? Did you know that Google loves it when you make videos of your beautiful artwork and upload them to YouTube? Did you know that Google loves it when you make podcasts about your work, post interesting articles about your art on the authority sites, keep a blog packed with great content and which you regularly update? Whenever you do any of these things, you get a chance to pack them full of relevant search terms, keywords, which will increase your chances of being found in the searches.
Every time you do these things, Google nods its head and says: Yes, this guys great. He’s doing his job well. We’ll give him an extra pat on the back and bump him up in the ratings.
So please don’t be despondent. The current times are a great challenge to discover your hidden talents. Learn how to market yourself as an artist without having to dig deep into your pocket and above all, have fun on the way. Don’t worry about hugely polished performances and writing quality. Just let it all come from the heart and know that your customers are out there waiting for you.