I was inspired to write this blog post by the silk painting community that I interact actively with online. It was founded by the lovely Francine Dufour Jones and is a wonderful place for silk painters to connect, share and ask questions. And it has struck me how so many people have been worried about how to market themselves in the face of so much competition.
Well, it’s my honest opinion that we are all so totally unique as artists and that we are not in competition with each other. Your state of being will determine what energy you radiate as you interact with others and the best way to see what that is, is to look at the people and situations that are prevalent in your life right now.
If you are letting your shoulders hang and using negative self-talk then that is what you are sending out and that is exactly what you are receiving back from the universe.
It’s always a question of resonance. There’s always a marriage of energies.
And this is very significant for artists. Because the clients that get attracted to you want to buy your artwork as it represents the energy you express. They have a piece of you in their home, whether or not they are consciously aware of it.
There are some who might argue that you do some competitor research, which of course you can do. When I did a business course a few years back when I lived in Malahide, County Dublin, part of the requirements were that we submitted a completed business plan. And of course, this involved doing competitor research. So I set off joyfully researching potential products that were similar to my silk mandala cushions. The bottom line of it was that I didn’t find anything remotely like mine, most companies were just mass-producing in China and the prices were throwaways.
It left me seeing that artwork is simply in a class of its own and you can’t really put a price on it. The value of a piece is something that is decided between the artist and the buyer and cannot be nailed down to specifics. What it means is that if a client or artcollector decided they loved your artwork, the energy it emitted and the energy you emitted as an artist (which are normally the same) and knew without a doubt that it would hang beautifully in their home, the price is not of the essence.
So start looking at your artwork with fresh eyes. See it as an extension of you. Learn to value it and cherish it. See it through the eyes of potential customers and treat it as though it were highly valuable. Because you certainly are. Your artwork reflects this. And when you do that your artwork will start to send out new messages.
Whether or not you are an artist, I’d love to hear from you about your personal experiences. Have you found this to be true for yourself? Please leave any comments below. Thanks.