Colour Therapy Reflected in Business – Green as a Safe Option

I’ve been sharing a lot about the effect of various colours on both ourselves and those around us and thanks to Donna McCord (a woman in a man’s world) asking me about green on Twitter, I was prompted to publish this photo. It recently occurred to me that there was a fabulous example of this staring me in the face.

There is a large building site directly across the road from us. A 3-storey building is being erected and it looks like it is going to take quite a while to complete. Since this photo was taken, another storey and the wooden structure for the roof have been added, completely obscuring the horizon and our amazing sunsets.

Green symbolising security and shelter in old age

However, the relevant point that I wanted to share with you is that this is a purpose-built retirement home. A place which will provide shelter and security for elderly couples. And guess which colour has been chosen for the ads?

Green of course. Here’s a photo of the building with the accompanying billboard.

* For those of you who are interested, here are the two post I made on the colour green –

Colour Therapy – Wearing Green Clothing Part 1

Colour Therapy – Wearing Green Clothing Part 2

I’d love to hear if you’ve come across any similar examples of green being used in this way.

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12 Responses to Colour Therapy Reflected in Business – Green as a Safe Option

  1. Kathy says:

    Hi Fiona. I stumbled across your blog while admiring Judy’s mandalas on the Silk painting gallery network (I love yours, too and may try painting one sometime). I am very new to silk painting and am inspired by reading and seeing everyone’s work. I have crafted for years (sewing, woodwork, trash to treasure furniture, etc) but love working with silk. Back to this particular discussion – I think I was meant to read it today. I did a farmers market in my area yesterday, and though things are very slow where I live because of the heat, I sold some scarves! I felt very good. During the day, a crafter next to me came over to visit (this was only my second day here) and once again decided to give me advice on how I should do things. Pointing to one of my scarves she commented: no offense but that one looks like a tie dye and she told me what I should paint. What was funny, was the particular one she pointed to is a very popular one in a pleasant mix of greens and blues. I have only done a handful of markets but have sold close to ten scarves in this mix of colors.

    I am rambling on though. The point is that although a part of me kept thinking about her critical remarks (she did it the week before, too) another part of me knew that I enjoy these colors and customers are drawn to them, too! And yess, people like pink, too! It seems to bring them into the booth. I love your blogs on color. Thank you! Kathy

    • Fiona Stolze says:

      Hi Kathy,

      Thanks for visiting my blog and commenting. And great to hear about your success at the market. Just keep doing what you feel guided to do. I’m glad you’re enjoying the colour series.

  2. Fiona, I love reading your posts on color. I literally have to force myself to buy anything other than black (and it’s only because I think black looks best on me, not that I’m depressed or trying on a “goth for 50 year olds” look). Your posts are inspiring me to get out of this rut!

    caregiving. family. advocacy.

    • Fiona Stolze says:

      Hi Trish, I’m pleased to hear that you’re feeling inspired. Mind you, black is often chosen when we feel a need to just be in our own coccoon. It helps you become a bit invisible and just focus on yourself.

  3. Lisa N Valero says:

    Of course Green! 🙂 Very smart to use a safe, comforting color. I love green! It complements and enhances everything.
    I can’t thing of any specific examples, but I have seen green (and other colors) used effectively to convey the essence of a place, a company or a product. Franziska’s explanation is perfect!
    I am always fascinated by the marketing tools that produce an effective message and I’m constantly analyzing and admiring a well-thought campaign. So many people don’t realize all the elements that go into the final presentation to the ‘public’ – all with the goal to attract more business. So many people don’t realize that they are subconsciously being ‘manipulated’ to buy something or ‘need’ something. Perhaps this plays a big part in the rampant consumerism today.
    Back to Green! Such a safe, wholesome, thriving color. Symbol of life, growth, abundance and peace – what else would nature have?
    Love green and love your post! ♥♥♥
    (but I am so sorry you are losing your beautiful sunsets 🙁 )

    • Fiona Stolze says:

      Thanks Lisa and glad to hear you are such a green fan. Yes, colour psychology plays such a big part in marketing products and many people don’t know why they intuitively grab package A as opposed to B.

      Glad you enjoyed this post. We’ve been putting out our antennae for a new home so I’m putting beautiful sunsets on the wishlist.

  4. Hi Fiona,

    green is a very safe color, I agree. I think because we associate it with nature, green trees, meadows, etc. It makes us think there is plenty food and other things to survive for us available. I also associate it with clean, healthy and strong.
    Many eco-friendly and “green” companies use it for their products, too. I like all kinds of shades of green. In China it symbolizes wealth and abundance (also feng shui).
    Love green!

    Franziska San Pedro
    The Abstract Impressionist Artress

    • Fiona Stolze says:

      Hi Franziska – thanks for commenting. It’s the colour that’s going to attract the most people due to its neutrality as well. As you say, nature, balance and new growth. I wonder if this retirement home is already sold out or not…?

  5. Ni Ini says:

    What did I tell you? 🙂
    It was when you bought the JACKET you are wearing on your profile picture, not so long ago …
    Yes, GREEN is the color! Wherever you go.
    Somehow, it seems inevitable, one way or another … 🙂

    • Fiona Stolze says:

      Thanks for commenting Vesna. Yes, I think my green jacket has lot to answer for. You never know what a random purchase can set in motion.

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